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Poll: Is Mobile Snacking the Key to Work/Life Balance? |
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"Always On" Canadian Professionals Build Bite-sized Entertainment into Busy Schedules
While you'd be hard-pressed to find many young adults without a cell phone in hand these days, is it all work and no play when it comes to mid-aged Canadians and mobile technology? Hardly. According to a new Palm Canada/Leger Marketing study, tech-savvy "30-to-50-somethings" are active consumers of wireless entertainment, grabbing quick nibbles of fun time during those "whenever" minutes throughout a hectic work day - what's referred to as "mobile snacking."
Three in five (60 per cent) respondents surveyed consider themselves "always on" between family and work commitments. The same amount say that communication technology is key to balancing personal and professional commitments. More than half of Canadian professionals polled credit technologies such as cell phones and PDAs for keeping them connected at work, and one in five (20 per cent) say they rely on an "all-in-one" device such as a smartphone to balance their social and professional lives.
And while 71 per cent of those surveyed say that technology helps them get and stay ahead in their careers, it isn't all about email. Almost half (45 per cent) also use PDAs, cell phones and laptops to unwind in their leisure time. In fact, 44 per cent of people surveyed use their mobile device to listen to MP3s, one in five (19 per cent) are checking out videos, and 10 per cent even admit to checking updates on social networking sites such as Facebook and MySpace.
"As on-the-go Canadians consume content in bite-size, easy-to-digest portions, mobile snacking is becoming more mainstream," says Michael Moskowitz, vice president, Americas International, Palm, Inc. "From news alerts to watching videos to sending emails, downloading information is becoming as common as downing a granola bar."
Trends such as mobile snacking appear to be the result of working extended hours and adopting mobile lifestyles. Working beyond the traditional 9 a.m. to 5 p.m. workday is not uncommon for Canadians; over a quarter (27 per cent) surveyed admitted to working 10 hours a day or more.
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Additional Fast Facts
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Mobile snacking habits - that's entertainment
- 73 per cent admit emailing on a mobile device is a form of entertainment
- 44 per cent report using mobile technology for text messaging and listening to MP3s
- 33 per cent report using mobile technology for listening to the radio
- 19 per cent report using mobile technology to watch videos
Career commitment - working for more than the weekend
- 76 per cent check email outside their work day
- 60 per cent admit to being "always on"
- 28 per cent take Saturdays off but tend to work on Sundays
- 58 per cent check email/voicemail before going to bed at night
- 37 per cent confess to doing work while attending a social or family engagement
- 27 per cent have responded to email during dinner
Mobile devices - it's personal
- 89 per cent agreed the easier the technology, the more likely they are to use it
- 52 per cent feel they can afford innovative, high-end communications technologies
- 24 per cent say that they are defined by the tech devices they use
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About the Survey
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The online survey was conducted for Palm Canada by Leger Marketing between April 13, 2007 and April 18, 2007, with a representative sample of 1,000 male and female professionals between the ages of 30 and 54 who are familiar with and use mobile technology. The survey is considered accurate within +/- 3.1 per cent, 19 times out of 20.
About Palm, Inc.
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Palm, Inc., a leader in mobile computing, strives to put the power of computing in people's hands so they can access and share their most important information. The company's products for consumers, mobile professionals and businesses include Palm(R) Treo(TM) smartphones and Palm handheld computers, as well as software, services and accessories.
More information about Palm, Inc. is available at http://www.palm.com/ca.
Note to editors: Provincial/regional data available.
Palm and Treo are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca. Images are free to accredited members of the media/
For further information: Media Contacts: Jill Yetman, Environics Communications for Palm Canada, (416) 969-2722, jyetman@environicspr.com; Laura Watton, Environics Communications for Palm Canada, (416) 969-2766, lwatton@environicspr.com
Mobile Snacking: it's not all about work. Almost half (45 per cent) of tech-savvy Canadian professionals also use PDAs, cell phones and laptops to unwind in their leisure time.
Submitted Date: May 18, 2007
Source: Canada NewsWire
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